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10 Tips to Prepare for A Successful Trade Event
10 Tips to Prepare for A Successful Trade Event The ever growing complexities and variables associated with preparing for a successful trade event demand commitment, as well as careful and contemplative focus both from participants and event organizers alike. In this article, we have prepared 10 Tips that deserve your attention in order to ensure that this expensive and time-consuming activity is well managed and serves its promotional function. Think Sales There are few functions in business as exact and dynamic as personal selling. An organization’s sales team lives and dies by the results of its efforts, which cannot be easily fudged, finessed, or faked. A salesperson obtains the orders required, and he either makes sales targets or doesn’t. By thinking sales, and positively affecting the selling process as a trade show goal, the exhibitor is setting realistic expectations that reside more in the area of an exact science. Armed with the understanding the selling function has many phases, the trade show can shorten the existing selling cycle by delivering qualified prospects to your exhibit sooner rather than later. It can also establish a positive environment where sales and prospects meet face to face to solve problems, add value, and […]

Accessing Your Account Pages
ACCESSING YOUR ACCOUNT PAGES ACCOUNT PAGE #1 There are 2 (two) major ways you can use to reach the first Account Page: through the Member’s Area box, and through your Top (Header) Menu found in every page. Through the Member’s Area Box Through Your Top (Header) Menu ACCOUNT PAGE #2 To access the second Account Page, hover over “BUSINESS DIRECTORY” in the Top Menu found in all pages. A sub-menu – “ADD COMPANY INFO” – will appear. Click on the “ADD COMPANY INFO” sub-menu and it will take you to the “Add New Item” Section of your 2nd Account Page. From here you have full access to the your 2nd Account Page. Alternatively, you can click on the “ADD COMPANY INFO” link found at the top right corner of the Footer Section of every page.

Business and Trade Event Categories and Proper Terminology
Business and Trade Event Categories and Proper Terminology There are many terms for different types of events floating internationally. In recent years, the difference between these terms has also become increasingly vague, and relying on generic descriptions (for example, entering something similar to “trade shows Ethiopia”) when searching for appropriate event for your company to participate in might not produce the best results. Many Conventions, Conferences or Forums take on features of Trade Shows so that businesses can have their booths on site as well. And vice versa, many large Trade Shows choose to hold a Conference type event at the same time, in addition to usual panel discussions. So in this article, we will try to see the differences between this terms. After all, the use of these different terms are meant to describe different types of events. Trade Show Trade Show, as name implies, is an event where companies in a specific industry gather to showcase and demonstrate their new products and services. In general Trade Shows are business-to-business (B2B) type of events; they are not open to the public and are meant to be attended by company representatives, industry officials and (of course!) press. Usually Trade Shows […]

Digital Ethiopia 2025 – A Digital Strategy for Ethiopia’s Inclusive Prosperity
Executive Summary Technological change has been the primary driver of social development, productivity improvements and inclusive growth. The world is, once again, at the dawn of the next technological change. Countries are at different stages and have different opportunities available to them in this new paradigm. A critical first step is to ensure the approach selected for digital transformation is treated as a means to a country’s national development vision and priorities. For Ethiopia, a digital transformation strategy needs to be aligned with critical Homegrown documents i.e. the 2019 Homegrown Economic Reform Agenda and the Ten-Year Development Plan (2020-2030) as well as with international commitments such as the Sustainable Development Goals and the African Union’s Continental Digital Strategy. These guiding Government documents aim to correct macroeconomic imbalances, address structural impediments to inclusive prosperity and highlight sectoral priorities – ultimately to develop an inclusive, knowledge-based and prosperous society. Agriculture, manufacturing, mining, information and communications technologies (ICTs), the creative industry and tourism are the selected sectors that Government has prioritised for job creation, forex and exports, and inclusive growth. While the Government will use such guiding documents and iterative analysis to support and enable the digital economy, the role of the private […]

Export Market Potential Index (EMPI) for Ethiopia – 2019
Table of Contents About the IndexGeographic MapInteractive Table About the Index Given the eminence importance of export growth for the economic development of developing countries like Ethiopia, international marketing has become increasingly important both at a macro- and micro- level. As such, TAP Ethiopia has developed the Export Market Potential Index (EMPI) with a particular focus on Ethiopia, so as to provide guidance for Ethiopian companies interested in determining which international markets present them with the most opportunities for a successful market entry. The EMPI for Ethiopia is a methodical analysis which identifies and ranks the aggregate market potential of 120 countries for 2019 as potential export markets for Ethiopia. It ranks these 120 countries based on eight (8) dimensions: Market Size, Market Growth Rate, Market Intensity, Market Receptivity, Market Openness, Logistics Infrastructure, Economic Freedom, and Governance/ Institutional Quality. Each of these dimensions are measured using an aggregated set of credible and quantifiable indicators, whose values are converted into a 1-100 scale based on their relative magnitudes in each of the eight dimensions. The Overall Score of the EMPI is calculated by adding-up the weighted values of each of these dimensions based on their relative importance in determining their contribution […]

Forms of Investment in Ethiopia
Forms of Investment in Ethiopia Investment in Ethiopia may take place in one of the following forms: I. SOLE PROPRIETORSHIP Sole proprietorship is business in which only one individual owns all the assets, and operates in his/her personal capacity. The sole proprietor is liable personally for all debts of the business operation. II. BUSINESS ORGANIZATION There are three business organizations are recognized in Ethiopia. These are Companies, Partnerships, and Joint Ventures. A. COMPANIES There are three forms of Companies, under Business Organizations, recognized in Ethiopia. These are Private Limited Companies, Share Companies, and Foreign Branch Companies. Private Limited Company A private limited company is a company whose partners are liable only to the extent of their contributions. The maximum number of the partners is fifty while the minimum is two. The minimum required amount of capital to form private limited company is 15,000 Ethiopian Birr. The name of the private limited company may contain a disclosure of the nature of its activity and must include the words “private limited company”. The firm-name and the amount of capital of the company shall appear on all of the company documents, invoices, publications and other papers. Share Company A share company is a company […]

How To Add Company Profile
HOW TO ADD COMPANY PROFILE STEPS TO ADD COMPANY PROFILE If you are not a Member of TAP-Ethiopia yet, please Register as a Free, Premium or Lifetime Member. Follow one of the following links, which are accessible from any page in the website, to start adding your Company Profile: Once you reach your Account Page, hover over the Items tab in the Top Menu. Two sub-menus – “All Items” and “Add New” – will appear. Select the “Add New” tab from the drop-down sub-menu. The “Add New” tab will take you to a new page where you will be able to add your Company Profile. Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How To Add Events
HOW TO ADD EVENTS STEPS TO ADD EVENTS If you are not a Member of TAP-Ethiopia yet, please Register as a Free, Premium or Lifetime Member. Follow one of the following links, which are accessible from any page in the website, to start adding your Events: Once you reach your Account Page, hover over the Events Pro tab in the Top Menu. Two sub-menus – “All Events” and “Add New” – will appear. Select the “Add New” tab from the drop-down sub-menu. The “Add New” tab will take you to a new page where you will be able to add your Company Profile. Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How To Add Or Change Your Profile Picture
HOW TO ADD OR CHANGE YOUR PROFILE PICTURE STEPS TO ADDING/ CHANGING YOUR PROFILE PICTURE To Upgrade your Membership, go to your Account Page. Once you reach your Account Page, go to the Profile Page. Once you reach your Profile Page, scroll down until you reach to the “About Yourself” section, under which you will find the “Profile Picture” sub-section. If this is your first time Adding a Profile Picture, you need to follow the “Gravatar” link, create a Gravatar Account and follow the instructions provided on their website. When you are done, scroll down to the bottom of the page and click on the “Update Profile” button to save your new profile settings. Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How To Add Special Offers
HOW TO ADD SPECIAL OFFERS STEPS TO ADD SPECIAL OFFERS If you are not a Member of TAP-Ethiopia yet, please Register as a Free, Premium or Lifetime Member. Follow one of the following links, which are accessible from any page in the website, to start adding your Special Offers: Once you reach your Account Page, hover over the Special Offers tab in the Top Menu. Two sub-menus – “All Special Offers” and “Add New” – will appear. Select the “Add New” tab from the drop-down sub-menu. The “Add New” tab will take you to a new page where you will be able to add your special offer. Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How To Add Trade Leads
HOW TO ADD TRADE LEADS If you are not a Member of TAP-Ethiopia yet, please Register as a Free, Premium or Lifetime Member. Follow one of the following links, which are accessible from any page in the website, to start adding your Sales Offer or Purchase Requirement: Once you reach your Account Page, hover over the Items tab in the Top Menu. Two sub-menus – “All Items” and “Add New” – will appear. Select the “Add New” tab from the drop-down sub-menu. The “Add New” tab will take you to a new page where you will be able to add your Company Profile. Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How To Change Your Password
HOW TO CHANGE YOUR PASSWORD STEPS TO CHANGING YOUR PASSWORD To Change your Password, go to your Account Page. Once you reach your Account Page, go to the Profile Page. Once you reach your Profile Page, scroll down until you reach to the “Account Management” section. Click on the “Generate Password” button. This will generate a randomized password with 24 characters. You can also delete this randomized password and create your own if you wish. When you are satisfied with the password you have, scroll down to the bottom of the page and click on the “Update Profile” button to save your new password. Keep a look-out for an email from TAP-Ethiopia for a confirmation on the successful changing of your password. Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How To Claim A Listing
HOW TO CLAIM A LISTING Search and Find the Company you wish to Claim in the Business Directory section of TAP-Ethiopia. Go the dedicated Page of the Company. Scroll down until you find the “Claim Listing” section and click the green “Claim Listing” button. This will bring a pop-up form. Fill-in the form and hit the “Claim Listing” button. You will shortly receive an email with a secure link to Set your Login Password. Once you have set your Password, you will receive a second email confirming the activation of your account. Congratulations! You are now a proud member of TAP-Ethiopia. You can now go to your Account Page and Edit your Personal and Company Profile at your discretion. Please go to the following links to learn: Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How To Edit Your Profile
HOW TO EDIT YOUR PROFILE STEPS TO EDIT YOUR PROFILE If you are not a Member of TAP-Ethiopia yet, please Register as a Free, Premium or Lifetime Member. Follow one of the following links to edit your Profile: Once you reach your Profile Page, you will be able to edit your Profile. Here, in addition to your updating your Personal and Contact Information, you can: Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How to Register
Table of Contents HOW TO REGISTERRegistration Processes for Free MembersRegistration & Payment Processes for Premium or Lifetime Ethiopian CompaniesRegistration & Payment Processes for Premium or Lifetime International Companies HOW TO REGISTER Registering on TAP-Ethiopia is simple and only takes about a minute. Interested users can Register as a Free Member, a Premium Member, or Lifetime Member. Click here to learn more about the features of each of these Membership Packages. Below, you will find the detailed processes of Registration under each Membership Package. Registration Processes for Free Members Fill-out and submit the Registration Form found within the Member’s Area box. The Member’s Area box can be found in two pages. The HOMEPAGE and the REGISTRATION PAGE. Check your email for a secure link to Set your Login Password. Once you have set your Password, you will receive a second email confirming the activation of your account. Congratulations! You are now a proud Free Member of TAP-Ethiopia. Registration & Payment Processes for Premium or Lifetime Ethiopian Companies Fill-out and submit the Registration Form found within the Member’s Area box. The Member’s Area box can be found in two pages. The HOMEPAGE and the REGISTRATION PAGE. Check your email for a secure link to […]

How To Renew Your Membership
HOW TO RENEW YOUR MEMBERSHIP STEPS TO RENEWING YOUR MEMBERSHIP If, and only if, you are a Premium Member, and you wish to Renew your Membership for the next year, go to your Account Page. Once you reach your Account Page, go to the Profile Page. Once you reach your Profile Page, scroll down until you reach to the “Account” section. Here you will be able to see three things: 4. Click on the “Renew Account” button if and when you are ready to Renew your Membership. This will take you to the homepage of the website. Notice an Alert Message that is displayed at the very top of the page saying: “Administrator was notified about account renew request. Back to Admin”. 5. Keep a look-out for an Email from TAP-Ethiopia Requesting Payment for the Renewal of your Account. Submit your payment by following the instructions provided on this page. After making your payment, fill-out and submit the Payment Confirmation Form. Once your payment has been confirmed, you will receive a third email for a secure link to Set your Login Password. Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

How To Upgrade Your Membership
HOW TO UPGRADE YOUR MEMBERSHIP STEPS TO UPGRADING YOUR MEMBERSHIP To Upgrade your Membership, go to your Account Page. Once you reach your Account Page, go to the Profile Page. Once you reach your Profile Page, scroll down until you reach to the “Upgrade Account” section at the bottom of the page. Select the Account type you wish to Upgrade to from the drop-down menu. When you are done, click on the “Upgrade Account” button. This will take you to the homepage of the website. Notice an Alert Message that is displayed at the very top of the page saying: “Administrator was notified about account upgrade request. Back to Admin”. Keep a look-out for an Email from TAP-Ethiopia Requesting Payment for the Renewal of your Account. Submit your payment by following the instructions provided on this page. After making your payment, fill-out and submit the Payment Confirmation Form. Once your payment has been confirmed, you will receive a third email for a secure link to Set your Login Password. Feel free to Contact Us if you have any questions, comments, suggestions or you just need some extra guidance.

ITEM CATEGORIES: LIST OF PRODUCT & SERVICE CATEGORIES
Table of Contents ITEM CATEGORIES: LIST OF PRODUCT & SERVICE CATEGORIESTRADE LEAD CATEGORIESBROWSE PRODUCT CATEGORIESBROWSE SERVICE CATEGORIES ITEM CATEGORIES: LIST OF PRODUCT & SERVICE CATEGORIES TRADE LEAD CATEGORIES BROWSE PRODUCT CATEGORIES BROWSE SERVICE CATEGORIES

ITEM LOCATIONS: LIST OF COUNTRIES
Table of Contents ITEM LOCATIONS: LIST OF COUNTRIESLOCATION CATEGORIESBROWSE COUNTRIES IN AFRICABROWSE COUNTRIES IN THE AMERICASBROWSE COUNTRIES IN ASIABROWSE COUNTRIES IN EUROPEBROWSE COUNTRIES IN OCEANIA ITEM LOCATIONS: LIST OF COUNTRIES LOCATION CATEGORIES BROWSE COUNTRIES IN AFRICA BROWSE COUNTRIES IN THE AMERICAS BROWSE COUNTRIES IN ASIA BROWSE COUNTRIES IN EUROPE BROWSE COUNTRIES IN OCEANIA

Major Investment Opportunities in Ethiopia
Major Investment Opportunities in Ethiopia Agriculture and Agro-Industrial Processing It is clear that agriculture is the backbone of the Ethiopian economy. Ethiopia grows all types of cereals, fibber crops, oil seeds, coffee, tea, flowers, fruits, and vegetables since it is endowed a with wide ranging agro-ecological zones and diversified resources. Therefore, Ethiopia offers opportunities to invest on food crops, beverage crops and cotton. Among the various agricultural and agro-industrial sectors, the following are the main ones: Coffee and Tea Fruits and Vegetables Flowers Livestock and Poultry Pulses Oil Seeds Manufacturing Leather and leather products Textiles and textile products and garments Building materials (steel, cement, etc.) Food and beverage industries, including breweries, starch and glucose compel, baby food unit, etc. Automotive industry, including production of components and spare parts (a good example is Holland Car that assembles ABAY brand cars) Mining Ethiopia also offers an excellent opportunity to invest in Mining. According to the Ministry of Mines, Ethiopia has a great potential in mining in general, and gold in particular. Ethiopia also has a good potential in deposits of tantalum, platinum, nickel, potash and soda ash. In addition, marble, granite, limestone, clay, gypsum, gemstone, iron ore, coal, copper etc. are found […]

Start Exporting: A General Guide
Start Exporting: A General Guide Export trading can be a profitable way of expanding your business, spreading risk and reducing your dependence on the domestic market. Free trade agreements, globalization, and the ease of communication made possible via the internet, are continually drawing world markets closer together. There are many benefits to exporting including: Economies of scale – the more you produce the lower the production cost per unit. Product life extension – products that are in decline here may be new entrants or just moving into the growth stage overseas. Seasonal factors – our summer is someone’s else’s winter, exporting allows you to sell your seasonal products year round. Improved performance. New opportunities for growth. Use of excess capacity. There has never been a better time for Ethiopian companies to enter the export market. Making your exporting efforts successful, however, requires a long-term commitment, as well as the ability and willingness to understand and follow business disciplines and professional advice. First Steps to Exporting There are many steps to creating a business culture and infrastructure that is conducive to exporting. In addition to market research and financing there are legal issues, insurance and logistics specific to exporting overseas. TAP-Ethiopia […]

Understanding Account Pages
UNDERSTANDING ACCOUNT PAGES One member has access to 2 (two) seemingly identical Account Pages. The main difference between these two Account pages is that the First Account Page allows you to Add, Edit, and Access your Trade Leads, Events and Special Offers. One the other hand, the Second Account Page focuses on Adding, Editing, and Accessing your Company Profile/ Business Listing. The details in the different applications of these Menus are presented in the section below. APPLICATIONS OF EACH MENU ELEMENT IN BOTH ACCOUNT PAGES ITEM REVIEWS This is one of the Common Menus in both Account Pages. FIRST ACCOUNT PAGE Under the “Item Reviews” Menu of the First Account Page, a User will only find the Reviews that customers have left in the “Leave a Review” section found under each and every Trade Lead Post. SECOND ACCOUNT PAGE Here, however, a user can only find the Reviews that customers leave in the “Leave a Review” section found under your Company Profile. ITEMS This is also one of the Common Menus in both Account Pages. It is also probably the most important Menu in both Account Pages, as it is where you will be Adding, Editing, and Accessing your Trade […]