The relationship with coffee starts in the 1940s, when ___ Bagersh decided to try his hand in coffee. Since then, the Bagersh Family has taken pride in producing and promoting ?ne Ethiopian coffee. The Bagersh heritage of coffee production stems from a deep passion that nurtures the product right from the farm to that quintessential ?rst sip of this world-renowned coffee.
In 2006, Jalannera was born to take this passion one step further by producing high quality roasted coffee for local and overseas consumption. Tarara bene?ts from the deep knowledge & experience the Bagersh family has in sourcing and processing the ?nest washed and sundried beans from across the country.
The company markets its product under the brand name ‘Tarara Coffee’. Tarara Coffee is a premium product that uses selected coffees to cater to its high-end customers looking for the best quality roasted coffee in the market. Tarara coffee was the leader in introducing flexible packaging with aluminum and de-gas valve to the Ethiopian market in 2014.